TABLE OF CONTENTS – IC FEBRUARY 2014
2
JUST ARRIVED! Selling Flexible Independent Travel Arrangements
4
NEXION: True Support For True Professionals
5
MESSAGE FROM MIKE FOSTER, President, Nexion Canada Advertorial
6
EDITORIAL: Marketing in 2014 will be different…
7
MARKETING 2014
12
HOSTING EVENTS IN 2014
13
USING THE WORD FREE
14
BE AN EXHIBITIONIST Guest article by Steve Gillick
16
TRAVEL PROVENANCE
18
THE ENGAGEMENT’S OVER – START SELLING!
20
FACEBOOK TIMELINE COVER
23
WEBSITE DESIGN IDEAS
24
VIDEO MARKETING DATA
25
SELLING THE LOVE
26
CARTOUCHE GRAPHICS
27
NEW TOOLS: SPAMfighter
28
NEW TOOLS: 99Covers
29
MORE NEW TOOLS: Sprout Video, FIXME Stick, Panono
30
THE TRAVEL TRAINING INSTITUTE Advertorial
31
SELLING WITH STEVE
32
WHAT’S IN STORE? The Travel Agent’s Store
33
MARKET YOUR GROUPS: Big Bark Graphics Advertorial
Advertising in IC Travel Agent reaches the serious business-minded travel agent.
Promote your products and services via video, audio or generic text and images. IC
Travel Agent is marketed direct to over 4,000 travel agents plus thousands more via
social media channels such as Facebook, LinkedIn, SlideShare, trade contacts,
partners and educational institutions. Your ad includes a BONUS How-to-Sell article.
Full page rates range from $300 to $425 based on number of insertions.
If it’s not yet 5pm where you live, you still have time to make one more
call, close one more sale or e-mail one more promotion!
Selling travel from home does
not have to be a puzzle when you
read IC! Find the host agency
that best suits your needs.
Share your money making ideas
in IC and help your IC colleagues.
CONTACT
Steve Crowhurst
[email protected]
250-738-0064
www.ic-travelagent.com
Publisher:
SMP Training Co.
www.smptraining.com
Contributors
Steve Crowhurst
IC TRAVEL AGENT is owned and published
by Steve Crowhurst, SMP Training Co. All
Rights
Reserved.
Protected
by
International Copyright Law. IC TRAVEL
AGENT can be shared, forwarded, cut and
pasted but not sold, resold or in anyway
monetized. Using any images or content
from IC TRAVEL AGENT must be sourced as
follows: “Copyright SMP Training Co.
www.smptraining.com” SMP Training Co.
568 Country Club Drive, Qualicum Beach,
BC, Canada, V9K-1G1 Note: Steve
Crowhurst is not responsible for outcomes
based on how you interpret or use the
ideas in IC TRAVEL AGENT.
T: 250-738-0064.