Whilst the competition is still trying to engage,
you are selling, closing and making money.
Here’s one tip – something I used to do all the
time and I’m using the weekend travel section in
the local newspaper for the example. You can
use the same idea via email and throughout your
social channels too.
Because of the continual social media
bombardment known as engagement strategies
the consumer is posting vengeful comments on
cruise line and tour company Facebook pages.
If you focus all your energies on social media
engagement and measurement of your social
media actions – this what your results will look
like. You’ll be well LIKED and broke!
The idea is this: you create an ad or a slogan that
simply states whatever your clients find online,
receive in their inbox or read about in the local
newspaper - YOU can book it ALL for them.
Share of Voice
Share of Conversation
Likes
Reach
Eyeballs
SALES
How to Stay Engaged and Marry
The best way to attract the business of your
existing clients and their friends via social media
and all other forms of advertising is to cut to the
chase and sell. Yeah I know that’s not what you
are supposed to do, says the guru. But it is what
YOU are supposed to do. The social media
marketing experts are the ones who engage –
and to repeat the point, do not duplicate the
engagement as it prolongs the selling cycle.
As an IC you do not have time to socialize as your
HQ marketing team do unless your time is spent
in pure prospecting, pitching, selling and closing
via all methods open to you.
The focused message of “we can book anything
you want” or if you sell a specific destination or
niche travel style then you can change the slogan
to “we can arrange your scuba vacation in an