REPRINTED WITH KIND PERMISSION FROM CT MAGAZINE
SELLING TRAVEL
WITH STEVE
The Power Of WOW by Steve Crowhurst, CTC
A 3-Letter Word To Help Your Commissions Rise Beyond
Your Wildest Dreams
H
AVE you noticed how much WOW we
use in our conversations? The WOW
word has become the word to describe
any and all of the destinations featured in
each issue of CT magazine. Not only the
country as a whole but also the cities, towns,
the buildings, the people, the cuisine…
the beer! So many places so many WOWs
to shout out.
Where’s this “Why WOW?” going you
ask? Why WOW? What the WOW! It’s
time to rev up your WOW Marketing
Plan and factor in the WOW word. Let
me explain starting here…well back in the
1500s actually.
Och Aye The WOW!
Marketing With WOW
If you’ve travelled far and wide or just
close and narrow you would have seen
more than a few sights to behold anyone’s
eyes. Before the 1500s you might have
heard those hardy explorers as they came
upon a glorious sight, say something akin
to “I say Nigel…would you take look at that…
must tell mummy when we get home…” How
times, things and language have changed.
I like the WOW word and it just seems to
be emitted constantly. I hear it from others
and on TV, too. It’s a common word now
and so, to the marketing mind it says: use
it. You can use the word by itself to push
the beauty of a special place in the world
World of Water, Week of Welcome, What’s
on Where?, Wide Open World, Wish Only
Well, Walk Our Way, Wise Older Women,
World Ocean Watch, Women Organising
the World, Warriors of Wellness, Writers on
Writing and Wonders of Wildlife.
WOW With Images
What’s a WOW without an image to
support it? And what’s an image without a
WOW? The two go together. It’s the way it
is. So look for your best imagery and add
a WOW to it. If you’re not sure how to do
that check in at The Travel Agent’s Store,
and join their mailing list. Then you’ll be
able to review the various how-to eGuides
on marketing with WOW.
www.thetravelagentsstore.com.
For now, you can simply
copy and paste your image
into a Word document by
opening a text box and
inserting your image, then
open another text box over
your image and type in your text.
“You have to capture the WOW moment
Yes most people would
end that statement
with ‘noo’ – but not I!
We needed a WOW in
there as the reason was
you see, it appears that
the word WOW (not
always written or pronounced in caps…)
was born in bonnie Scotland. Here’s the
skinny: The word ‘wow’, a Scottish interjection,
was coined sometime in the 1510s as a natural
expression of amazement. It was borrowed in
1924 by American English slang as a verb
meaning “overwhelm, delight or amazement”,
but has been used as a noun since 1920