Selling Ancillaries…
You are independent right? Yes. You are the entrepreneur, correct? If you love an opportunity
and want to make more money selling travel then you might as well start profiting from selling
the add-ons, the peripherals, the ancillary sales. Your suppliers are already down this road and
more so your airline partners who according to the IdeaWorks survey took home a cool $42.6
billion+/- in 2013. Let’s explore the ancillaries you can sell, too.
Travel aside, you’ll be thinking about what a traveller needs to
complete their travels. If you service a niche market then the same
thought occurs – what is it that your niche clients need and purchase in
order to better enjoy their trip?
The concept of selling ancillary products is based on convenience for
your clients. Save them an extra step or click and place before them
those things they need on or during their trip.
You’ll not be trying to compete with the local department stores or
online stores. In most cases you’ll be offering your clients the same
products as an affiliate outlet for the branded product your clients
would normally purchase away from your business.
Affiliates Programs
Today almost every vendor operates an affiliate
program of some kind. Most of them a free to
join and your role is to promote the product via
your website and in your social media marketing
too. Select the product and brand you would like
to sell, go to their website and scroll to the
Footer area and there you will find the link to
their affiliate program. Here’s a quick look at the
REI program.
Drive traffic from your site to REI.com or REIOutlet.com and make money! You'll earn a
commission on every purchase made by customers
you refer. Our top affiliates average $40,000 a year in
commissions. Know a non-profit or local outdoor
group looking for extra income? Refer them to the REI
Affiliate Program—a great way to earn money in
support of stewardship and educational pursuits in
our communities.
IdeaWorksCompany, the
foremost consultancy on
airline ancillary revenues,
and
CarTrawler,
the
leading provider of online
car
rental
distribution
systems, project airline
ancillary
revenue
will
reach
$42.6
billion
worldwide in 2013. The
CarTrawler
Worldwide
Estimate
of
Ancillary
Revenue represents a
massive increase of 89%
from the 2010 estimate of
$22.6 billion.
Ancillaries You Can Sell
Here’s a list you can add to. Starting with
additional travel add-ons over and above the
generic flight. Travel insurance being the #1 addon to sell. After travel add-ons comes books and
luggage etc. Select what works for you and
locate the best affiliate program for your agency.
Advice
Car Rentals
Hotels
Tours
Travel insurance
Books
Camera
Clothing
Flash drives
Laptops
Luggage
Notebooks
Pens
Phones
Safety gadgets
Shoes
????
Check with your host agency to find out which
affiliate programs they have arranged for you.