What Do You Do WithIt’s 9pm at night. Do you know where all your travel keepsakes are? Ya do?! WOW! Excellent.
So what are you going to go with them? Talking marketing here. Those coupons, tickets,
programs and other goodies you collected over the years are now called “content”. What do
you do with your keepsakes to help market your travel services? Here’s a few ideas:
Here’s a couple of coupons I found as I was
searching through my own horde of “stuff” and
this is what got me to thinking about what you
might have tucked away and
whether or not you use it to
help sell more travel.
It’s this type of scrapbooking
travel keepsakes that proves
you were there and it also
makes your marketing more
real to the reader.
Selling a summer trip to Egypt
would indeed be a sizzling hot
trip to make… but oh, what a
feeling once you stand by those
ancient monuments, tour the
museum or head out into the
dessert. Exchange Egypt for a
summer scene somewhere else. A beach. A
mountain top view… what have you got, kept,
retained (legally of course) that you can use in
your marketing activities?
The Date
You have to decide, if there is a date on the
keepsake you intend to use, whether or not it
will work against you. Some dates, old dates can
prove you were there “way back when…”
allowing you to market your past experience.
A more recent date, puts you in the realm of
being current and up to date with what’s
happening at the destination you are marketing
today.
If you have a photograph or a postcard that’s
dated as in the image below – then you could use
this as a before and after, a then and now
promotion.
Postcards From Clients
Postcards: always a wonderful
item to use to promote your
services and especially if there
is a nice quote from the client
who sent the card extolling
your services and the trip you
arranged.
If you use a client’s postcard
be sure to blot out their last
name. Their personal home
address wouldn’t be on the
postcard if they are mailing
from the destination – but if it
is, then that too should be blotted out. Easy
enough to do in any of the scanning / photo
editing software programs.
What Else Do You Have?
It’s better if the keepsake is yours. You might
even take a Selfie showing you holding it. If you
are into videoing then switch on your webcam
and record a short video of you holding an item
and relate the story around it. Then post that
video on your agency YouTube account or post it
to your agency’s Facebook page and start a
conversation about travel keepsakes. Add the
line: More keepsakes waiting for you here: then
pitch your summer sizzlin’ promotion.