Aha! So That’s Why!
I caught this book, author and superfast interview with the author Paul Taylor on the Jon
Stewart show. It doesn’t really matter where you live, the information here would related to
almost every country in the world – except for a few obvious non-players. You could change
the title to The Next… and fill in the blank with the name of your own country. In a nutshell the
information is pointing towards a number of trends that travel agents need to be ready for.
This is a direct copy from the review on
Amazon.com and it starts with this: The America
of the near future will look nothing like the
America of the recent past.
I suggest that’s going to be true
for every country in the world
and especially the countries
opening up to more immigration
and facing similar generational
events as in the US.
Every marketing website and
journal is talking about the next
generation and marketing to
Millennials. So what’s a travel
agency to do when, as the book
points out: Today’s Gen YMillennials well-educated, tech
savvy, underemployed twenty
somethings are at risk of
becoming the first generation
in American history to have a lower standard of
living than their parents. Okay, not every 20-30
year old has a low standard of living. Many are
Presidents and CEOs of their own businesses.
This next situation is happening world-wide as a
certain age group turn 65 and retire. The word is
for the US that: 10,000 Baby Boomers are
retiring every single day, most of them not as
well prepared financially as they’d hoped.
If the retiring Boomer is under financed for
retirement then that’s a challenge for the travel
agency community who sells to this client base.
This graying of our population has helped
polarize our politics, put 7G&W76W2