Secret Selling Sauce
Selling with extra sizzle calls for something more, something added to the mix and that will
translate into a secret sauce of some kind. A hot sauce. Something Frank’s would put on their
label. Talking Red Hot. Bollywood hot. Slammin’ HOT! So what have you got in your selling kit
that’s hot, hot, hot? What do you have that’s secret to you and no other travel agent in your
neck of the woods? What can you whip up and dole out that’s a zinger of a closer?
Most sales pros have a secret sauce of some
kind. Very few people know about these secret
sales sauces due to the fact that… that’s right!
Secret. When you study a variety of sales and
marketing books both generic and travel sales
related you can read between the lines to
determine the ingredients to that sales person’s
success.
It might be their personality, natural or
developed, could be their knowledge in general
or of a specific destination, might even be their
preferred closing technique. All we generally
know is that they make money and close more
bookings than anyone else.
The secret sauce for some travel agents develops
over time. Some learn from their travel agent
parents, others from travel trade mentors and
others pick it up from reading and mixing with
high producing sales people. Others are born to
it and have “it” flowing in their veins. One of the
best ways to develop your own secret selling
sauce is to first of all learn the craft of sales. Next
is to mix with those high producers to listen and
learn. Then when you feel you have the basics,
you can determine what it is you would do
di fferently to set yourself apart from the rest.
Something unique. Something so hot, everyone
will want to get a taste. Today that difference,
that secret sauce means something techie,
something socially alluring.
Selling From Where You Are
Selling on Location is the new HOT sauce.
Sending Wish you were HERE! e-mails and
posting the same on your agency Facebook page
has a whole new meaning when you are on
location. Your pitch is: I’m here now. It’s
fantastic. I can book your vacation now. Be it
package, cruise, tour or resort stay or wedding &
honeymoon combined. You are onsite and
selling that fact. It’s your secret. Your
competition has no idea where you are – only
your customers and your suppliers. That’s secret
and it’s saucy and that’s HOT.