potential for upselling—appreciate the value of
spending more to experience enhanced
convenience—and also cross-selling—willing to
try new destinations and new resorts as long as
quality and value are not compromised.
The Angel Fish
Travel Theme: Three Little Fishies in an Itty Bitty
Pool (in the summer time). Travel Image:
Parent(s) and Kids(s) loaded down with
luggage, wearing sunglasses, shorts and
sandals in the departing airport and
talking incessantly about what
activities they will sign up for.
Travel Type: Family Traveller.
Everything is for the kids. Hotel
staff better be kid-friendly and
show it.
Travel
Communication:
Before the trip: in-person
and telephone. During the
trip: Emails, texting and
collect phone Calls. After
the Trip: Letters. Travel
Accommodation:
Family-oriented allinclusives are perfect
but will accept other ideas as
long as there are tons of kid-oriented
activities available (and some for the adults too).
Menu choic es have to be kid-friendly. There’s no
such thing as too many hamburgers and fish and
chips.
The Carp
Travel Theme: Summer Time and “I Want it My
Way”. Travel Image: Arguing on arrival with
Fishing for
summer
clients…
customs, lecturing the taxi driver, fighting for a
better room at the resort, complaining about the
air conditioning, grumbling about the
temperature of the pool, criticizing the food,
whining about the wine selection….you get the
idea. Travel Type: Professional Anger
Management Candidate. Mouth is almost
always open wide, permanent frown on face,
eyes say “go away”, but absolutely loves to travel
as often as possible. Travel Communication:
Everything that gets the message across. Letters
to the manager, letters to the airline president,
letters to you and your supervisor, letters to the
tourist board, blogs, Trip Advisor review. Travel
Accommodation: Mostly all-inclusives but will
try anything once. The attitude is that
everything is fair game for a
complaint so why not
experience it to add to
the inventory of ‘don’t
like this”
The
advent
of
summertime
travel
brings out all sorts of
travel types and this is
just one fun way to
appreciate them.
Segmenting
your
market
and
understanding that each and every person has
their own travel wants and desires is very
important… as is maintaining a sense of
dedication to responding to your client’s needs,
and maintaining a sense of compassion mixed
with humour in working with those clients.