Selling Summer Kool
Everyone has their own ideas about what a summer vacation is all about. Some head back to
the local beach, others go for a beach far away on a distant shore, cycling through Europe
sounds good especially with a cool one after the peddling. Then there are vacations that can
truly fit the summer fare and on the kool scale reach a 10. Let’s chill out and check in.
The Word Kool
Go High, Go North, Be Cool
Kool actually means cool as in not hot and also
great, different, interesting. Kool is often used in
marketing slogans to attract by spelling the word
cool with a ‘k’.
North of the Equator, above 45° or 60°
depending on the season of the selected country
and you’ll be experiencing both cool and kool. If
you have not yet sold ice-bound vacations, give
it a try. Not talking the North Pole, but to visit
Inuit villages on a tour for instance and to view
the wild life of the north is very, very kool.
Where is it Kool to Visit?
Every traveller has their own definition of kool
places to visit – but then, many do not have an
idea of where to go next. All they know is they
want something different.
Others actually want it cool as in low heat and
they want to mix that in with an adventure or a
more cerebral type of vacation.
Off the Cliff Monasteries to Opera
Places that are cool and kool might be those
ancient places of worship that are built into and
on top of cliffs and mountains. You can find them
in Europe and Asia. Then there would be those
fabulous, ornate opera houses found in Eastern
Europe and elsewhere.
Our Summer Their Winter
Check your world map and seasonality charts to
find out when it is winter there as opposed to
where you live when it is summer. Generally it
would be on the opposite side of the planet to
where you live. Some countries experience
wonderful climates during “our summer” and
offer cool, crisp, clear vistas to enjoy.
For some countries your opposite would be
Australia and New Zealand and what wonderful
and different scenery they offer. You can even go
north in those countries to be cooler!
The Top Ten
There is always a top ten. Most travel magazines
generate a top ten of all things travel from
cruises, to tours and everything in between and
that includes countries, inns, vineyards, treks –
you name it, there’s a top ten list. Your next click
then is to search online for the Top Ten of
whatever it is that you would like to sell this
summer that would be kool for your clients.
The Cool Travel Club
Here’s an idea for you: start a travel club for
people like me who cannot take the heat. Be
cool. Travel cool. Go to kool places. Start
KoolTravel.com. Now that’s a kool idea!