You Can’t Sizzle if you…
That’s right. No sale no sizzle. No sizzle no sale. If you’re not sizzling then is might just be down
to lead generation plus the question of what your marketing is doing to drive the leads you
need. You can’t sizzle if no leads are being generated. You have three lead generators based
on the marketing activities of yourself, your host agency and your preferred suppliers. Those
are the three sources that shake the world around you – then it’s up to you to secure those
leads and waltz them to a sizzlin’ close. Let’s take a closer look:
There’s your three sources of lead generation
and they should be on fire each day every day.
Of course you’ll have your own marketing plan
and before you commit to it, make sure you have
made notes as to when your host agency has
their marketing planned. Then review your
suppliers to see what they are doing, followed by
any collaboration between your host agency and
those same preferred suppliers.
That is a lot of marketing activity and your job is
to channel every lead you can to your email,
phone or website which in turn will route your
prospects and leads back to your email or phone.
You can sizzle if you have those incoming leads.
The main thing you can do is to put yourself in
the way of the prospect and in your own
marketing promote:
“Hey… over here! I’m the best travel agent
in town! I can get you there from here!”
Whenever you see a supplier’s promotion that
you like and it’s a product you sell, then that’s
when you market yourself as the main booking
engine, the place where that promotion can be
discussed and booked. You cannot propose to be
or represent that supplier, but you can sell it as
an agent of record.
To sell and sizzle at the same time means to turn
every marketing opportunity in your direction.
Pitch yourself, join in on host agency marketing
and support your preferred supplier marketing
and you will indeed attract some sizzlin’ leads to
close.