iBeacon And Bluetooth Beacon Market Revenue and Value Chain 2016-2026 FMI | Page 4

Report
Description
Report Description
Global iBeacon and Bluetooth Beacon Market: Drivers and Restraints
Advancement in IT solutions such as Internet of Things (IoT), rising awareness about
iBeacon technology, growing number of appcessories, low power requirement and low
cost, growing smartphone usage and increasing purchasing power of consumers resulting
in increased smartphone usage are some of the key factors propelling the growth of the
global iBeacon and Bluetooth Beacon market.
However, with the use of iBeacons and Bluetooth beacon, users are expected to witness
challenges related to limited transmit-only protocol (no bidirectional communications
between two devices), frequency variance (do not have the same frequency and do not
transmit signals of same power), privacy and security issues,fluctuation in signal accuracy
due to weather conditions, device power, temperature and polling intervals. This limits
adoption of iBeacons and Bluetooth beacon among users and restricts theglobal iBeacon
and Bluetooth beacon market growth.
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Global iBeacon and Bluetooth BeaconMarket: Segmentation
The global iBeacon and Bluetooth beacon market is segmented as follows: