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VMO2 nears gigabit milestone

UK multiplay telco Virgin Media O2 says it is close to completing its national gigabit rollout programme with more than 90 % of homes across its network now able to access its

Huddersfield , Ipswich , Slough and Salisbury among many others .
Virgin Media says its nextgeneration Gig1 broadband service , with average download speeds of 1,130Mbps , is the fastest available from a major broadband provider in the UK – 22 times faster than the national average . By the end of 2021 , the company will deliver gigabit broadband speeds across its entire network of 15.5m homes .
“ We ’ re making great strides ahead in upgrading the UK and are within touching distance of bringing the at least £ 10 billion over the next five years in the UK and , building on the success of its existing fibre network expansion activity , is actively exploring options to go further and faster by deploying fibre to millions of additional homes across the country .
This investment includes an accelerated monthly rollout of gigabit speeds to multiple locations across the UK between now and the end of the year .
Recently , the Department for Digital , Culture , Media and Sport – using ThinkBroadband data – revealed that more than 50 % of UK homes now have access hyperfast gigabit broadband .
As part of its latest gigabit switch-on , Virgin Media O2 has upgraded its network with
“ We ’ re making great strides ahead in upgrading the
UK .”
1.6m extra homes gaining access to nextgeneration connectivity in towns and cities including Lincoln , Bath , Lancaster , Fife , benefits of future-proof gigabit broadband to everyone on our network ,” declared Lutz Schüler , chief executive officer at Virgin Media O2 . “ With our gigabit rollout progressing at an unmatched pace , we ’ re building the next-generation broadband network that ’ s ready for the technology of tomorrow .”
As part of its mission to upgrade the UK , the company has committed to invest to gigabit broadband and praised Virgin Media O2 for its major contribution .
Virgin Media O2 has also recently announced its intention to upgrade its fixed network to full fibre to the premises ( FTTP ) with completion in 2028 . This technology is capable of delivering symmetrical 10Gbps download and upload speeds meaning Virgin Media O2 will be well equipped for the decades ahead as the demand for speed and capacity continues to rise .
Comscore , Xandr partnership extended to EMEA
Media measurement and
analytics company Comscore
has confirmed that its UK and
EMEA clients can now access
Comscore Predictive Audiences
– the cookie-free , audience
targeting solution that enables
advertisers to reach audiences
based on granular behaviours
through privacy-friendly , AIdriven
contextual signals – via
Xandr Curate , a product of
AT & T ’ s advanced advertising
company .
This alliance now makes
Comscore Predictive Audiences
available for the EMEA region
in all leading Demand Side
Platforms ( DSPs ). Predictive
Audiences enable brands to
programmatically reach highly
sought-after audiences , based
on media consumption and inmarket
shopping behaviours ,
in a cookie-free manner
across desktop , mobile and
CTV . Through its patentpending
Predictive Audiences
capability , Comscore is able
to create a crosswalk between
deterministic audience
behaviours and contextual
signals , resulting in a GDPR
friendly targeting solution that
delivers on campaign KPIs at
scale .
ITV Commercial unveils ITV AdLabs
UK commercial PSB ITV is
launching ITV Adlabs - a
new enterprise and strategy
to bring together all of ITV
Commercial ’ s innovation .
ITV AdLabs will exist to bring ITV ’ s customers closer to the development pipeline as new innovations are tested and trialled .
Initially , ITV AdLabs will cover three areas of innovation - Digital Products , Digital Partnerships and Strategic Insight , bringing together the various products and developments that ITV ’ s commercial team have been trialling and bringing to the market in recent months such as Dynamic Creative advertising on Planet V , widening the reach of Shoppable , bringing ITV ’ s IP into the Metaverse and launching new commercial models with partners including Twitter .
Under the AdLabs banner , ITV will be looking to develop
initiatives such as contextual targeting so that advertisers can target editorial context such as moods or meal times on ITV Hub using Planet V and also developing its linear addressable proposition on the Sky , Virgin and YouView platforms .
“ We ’ ve delivered a number of significant innovations this year , but the launch of AdLabs is partly about changing our body language - being better organised , experimenting alongside our customers and embedding them more upstream in the process ,” explained Kelly Williams , MD ITV Commercial . “ AdLabs will further drive our digital transformation and our digital future - the laboratory is open for business !”
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