ibc_ibc 31/08/2014 13:18 Page 9
Research encourages Tablet TV prospects
Tablet TV the service from
digital TV technology
specialist Motive
Television, is nearing its
San Francisco-area beta
launch in partnership with
the KOFY-TV station, owned by Granite
Broadcasting – and it says
the timing looks to be
ideal, according to new
data from Frank N. Magid
Associates, a researchbased strategy consulting
firm.
There is extremely strong
market demand for an
‘untethered’ tablet live
television solution, and the
demographics of this market
are the kind that advertisers
love. Motive says by putting
the ability to watch and
record all subscription-free,
live HD television anywhere
directly onto tablets (through
an over-the-air signal
transmitted to a small
antenna), Tablet TV looks
well-positioned to capitalise
on consumers’ unmet needs.
Magid’s latest resear