ibc0109v3_ibc 01/09/2015 11:12 Page 5
HDR launch for
Amazon Prime in UK
mazon has revealed that
Prime members in the UK
can instantly watch the
debut season of the Amazon
Original Series, Mozart in the
Jungle and
the pilot of
soon-tolaunch Red
Oaks in
high
dynamic
range
(HDR) 4K
UHD at no
additional cost to their
membership, marking it the first
video service to offer HDR. The
complete first season Mozart in the
Jungle is the first series available
in the superior picture quality,
with more coming to Prime soon.
Additional titles in HDR and
expanded device compatibility can be
expected this year says Amazon as it
continues to work with Hollywood
studios, technology leaders and global
consumer electronics companies to
expand the Amazon HDR experience.
Amazon has been enhancing the
entertainment experience by offering
blockbuster movies, hit TV shows and
Amazon Original series to Prime
members and customers in 4K Ultra HD
over recent months and continues to
grow the catalogue of titles available in
the high quality 4K picture resolution.
HDR brings greater contrast to the
screen with brighter colours, enhanced
shadow details and distinct highlights to
make images
appear vivid,
rich and
lifelike, more
so than ever
before. Prime
members can
start watching
in HDR
through the
Amazon Video app on Samsung SUHD
TVs.
“It’s been a great year for Mozart in
the Jungle,” said show-runner Roman
Coppola. “Now, having the first season
available for fans in an upgraded visual
experience is exciting—the enhanced
quality makes every scene look even
better and we hope it’s something that
our viewers really enjoy.”
“HDR provides a truly stunning visual
experience and we’re excited that our
original series are the first titles to be
made available in the unmatched picture
quality,” said Jay Marine, Vice President
Amazon Instant Video EU. “We can’t
wait for Prime members to watch and rewatch these titles, and look forward to
adding even more in HDR for all our
customers to enjoy this year.”
Cord-cutting an economic
phenomenon
statement of content preference turns
out to be simply a cost-cutting
measure,” reads the white paper.
“The majority of cord cutters and
cord nevers cannot afford multichannel
TV subscriptions,” it adds. “These
people are not targeted consumers for
many of the most advertised products
on TV today.”
The VAB said that use of streaming
video by younger consumers is additive
to their overall TV consumption, not an
alternative to linear use. Streaming,
the group said, “is predominantly TV
fans adding flexibility and dimension
to th