IBC Supplement | Page 6

ibc0109v3_ibc 01/09/2015 11:12 Page 4 BT connects first G.fast trials esidents of Huntingdon – a market town in Cambridgeshire – have became the first people in the UK to take part in the field trial of a new type of ultrafast broadband technology from BT which will allow people to stream live ultra-highdefinition 4K video content to multiple devices at once. The trial, which is being delivered by BT's network subsidiary Openreach, is open to all communications providers on equal terms. That means, say BT, people will have a choice of service provider and any technological developments will benefit the wider industry. Two thousand homes and businesses will be covered by the trial in the coming weeks. It is already delivering speeds of up to 330 megabits per second (Mbps) - more than ten times the current UK average - using G.fast, a new technology that has been pioneered by BT's R&D division. They say G.fast changes the way today’s broadband is transmitted, delivering ultrafast speeds that currently require fibre to be run all the way to the premises (FTTP). This is significant as it will enable Openreach to make ultrafast broadband available to a much larger number of homes and businesses, and in a shorter timeframe, than if it had focused on FTTP alone. If trials such as the one in Huntingdon prove successful Openreach aims to start deploying G.fast in 2016/17 alongside its fibre-to-thecabinet and fibre-to-the-premises services. The company believes that G.fast will enable it to make speeds of a few hundred megabits per second available to millions of homes by R Cross MediaWorks buys BlackArrow for ad technology US independent media services firm Cross MediaWorks has acquired BlackArrow, a specialist in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software solutions that help the global pay-TV industry deliver more timely 6 ADVANCED TELEVISION 2020 and deliver up to 500Mbps to most of the UK within a decade as the technology is developed further. Culture Secretary John Whittingdale said: “The UK already leads Europe when it comes to superfast broadband coverage and speeds, with around 40,000 more homes and businesses getting access every week thanks to the government rollout. We want to stay ahead of R&D teams. We conducted the world’s firs