ibc0109v3_ibc 01/09/2015 11:12 Page 2
Binge-viewing has gone solo
indings from the Consumer
Entertainment Index (CEI)
produced by IP, video and
broadband technology specialist ARRIS,
suggest that binge-viewing has ‘gone
solo’ in 2015. According to ARRIS, this
gives service providers an opportunity
to personalise content
and services to the
individual, for a more
tailored customer
experience.
In addition, nearly twothirds (63%) of global
consumers have issues with
WiFi at home – a likely
consequence of the growing
number of connected video
devices and a tremendous
opportunity for service
providers to improve
connectivity issues, says
ARRIS.
The CEI tracks the evolution of
entertainment through the lens of consumer
engagement with content, connected devices,
and each other.
Worldwide, the average home now has six
video devices connected to its WiFi network,
and the average household spends almost 6.5
hours each week streaming a subscription
service. Moreover, four out of five (81%) of
those who stream now do so at least weekly,
up from 72% just last year. There is a clear
connection between WiFi and mobile TV too,
with nearly three-quarters (73%) of people
who watch mobile TV at least once a week,
using WiFi to do so.
These trends are a likely culprit of the
Internet issues that nearly two-thirds (63%) of
global consumers experience, as well as their
renewed interest in high-speed Internet in
every room of the house – a service that 72%
indicated was either very important or vitally
important.
The research underscores new
qualifications for the rise of both mobile TV
F
“The average home now
has six video devices
connected to its WiFi
network, and the average
household spends almost
6.5 hours each week
streaming a subscription
service.”
and binge-viewing. While the popularity of
mobile TV continues to increase—more than
half (59%) of consumers are now watching TV
on-the-go—the potential for growth is greatest
in older demographics, where barriers of
inconvenience and cost continue to challenge
broader market adoption. Meanwhile,