IBC Supplement | Page 20

ibc0109v3_ibc 01/09/2015 11:13 Page 11 Elemental Technologies - Stand 4.B80 The specialist in softwaredefined video solutions for multiscreen content delivery will showcase disruptive innovations to help content providers address next-generation video complexity. In addition to its full product suite, Elemental will highlight the industry’s most advanced MPEG-DASH implementation, automatic provisioning of live channels in the cloud, CDN-independent ad insertion, 'second-generation' 4K with high dynamic range (HDR) and workflows for better optimising content monetisation. “The future is now: MPEGDASH is widely deployed, 4K UHD services are coming online and HDR is making an entrance,” said Keith Wymbs, chief marketing officer for Elemental. “Only the scalability and flexibility of software can keep pace with the relentless advance of video technology. This is illustrated by Comcast X1 Cloud DVR, Sky Go and NOW TV, and other services offered 20 ADVANCED TELEVISION by more than 600 media leaders using the Elemental platform. Software is eating the video industry as it has with other technology industries in the past.” Other Elemental demonstrations include a variety of live and file-based 4K and HEVC streaming applications, virtualised and cloud-based services, and linear video workflows featuring highquality encoding integrated with advanced system management and the industry’s only 4K HEVC statistical multiplexing solution. Envivio - Stand 1.D73 The company's end-to-end solutions have been designed for the multiscreen world, providing multi-video service providers what they need most: new functionality, improved quality with scalable and flexible monetisation tools. “We are trusted by the most demanding operators in the world, and are now witnessing a growing demand to convert all functions of the head-end towards software and virtualisation. The quality and reliability of Envivio software is as good as or better [