ibc0109v3_ibc 01/09/2015 11:13 Page 8
Vidity 4K Ultra HD specs released
he Secure Content Storage
Association (SCSA) - a
consortium of companies in the
entertainment and storage industries
focused on developing technologies to
make it easy and secure for consumers
to purchase, transfer and view content
across multiple electronic devices – has
released licensing specifications for the
Vidity branded technology which it says
will enable the best 4K Ultra HD movie
ownership experience across enabled
devices with entertainment experiences,
including what it says is “unparalleled”
and locally-stored playback of 4K Ultra
HD and HD movies across multiple
devices.
Vidity has no requirement to log into
accounts or connect to the Internet for
playback. Compliant products will offer
consumers the freedom and flexibility to store,
copy, play and share downloaded digital files
on a wide range of devices, such as laptop
computers, mobile phones and tablets. The
branded technology delivers the highest
quality digital entertainment experience in the
marketplace today through its 4K Ultra HD
and high dynamic range (HDR) support. In
addition, Vidity is complementary to
streaming entertainment platforms such as
UltraViolet and others.
T
Vidity will give users complete control of
collecting, viewing and managing their highquality digital film and TV libraries like no
other system today. Sharing digital content in
a household will also be easier with Vidity,
which allows the playback of digital content
that resides on one Vidity-enabled device on
the screen of another enabled device. Users
also can easily move and copy content between
devices.
Created to advance next generation digital
playback technology for
locally-stored premium
content, the Vidity
specifications will benefit
the full range of studio,
technology and security
companies in the home
entertainment ecosystem.
The sophisticated and robust specifications
will ensure consistent adoption of the highest
quality content standards and security
measures, while supporting the cohesive
development of Vidity compliant products.
Companies that would require Vidity
specifications to enable compliant products
and services include, but are not limited to:
l Content Publishers
l Storage Manufacturers
l Retailers
l Service Providers
l Device Manufacturers
Licensing of Vidity specifications is now
available to all relevant companies who sign
the SCSA adopter agreement.
“The Vidity solution represents the
collaboration of over 50 key industry leaders
across the content, technology, device and
security industries,” says David Huerta,
general manager and executive director of
SCSA. “Our Founders and Contributors are
aligned in the goal of bringing the consumer
the highest quality digital
entertainment experience
possible through the
implementation of the Vidity
specifications. We all look
forward to Vidity compliant
products establishing a
durable and future-proof
marketplace for consumers later this year.”
Current SCSA members Samsung, Fox,
Seagate, Western Digital and MGO already
have Vidity compatible products available in
the market which support the highest quality
viewing experience of 4K UHD and HDR. With
licensing of complete specifications available
for the first time, fully compliant functionality
that supports Vidity features, such as copying
and moving content between devices as well as
other cross platform playback capabilities, can
now be made available to consumers.
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