ADVANCED TELEVISION SYMKLOUD.COM DON’T SWEAT THE 4K RACE RUN IT WITH SYMKLOUD EUROMEDIA IBC SPECIAL – SEPTEMBER 2017 Research: Millennials prefer time-shifting to linear M EFFICIENTLY DELIVER MEDIA CONTENT THROUGH CPU, GPU AND FPGA ARCHITECTURES USING OPENSTACK, CONTAINERS OR BARE METAL (IRONIC) We work with multiple ISV partners of leading OTT/media solutions. Ask us how to do much more, with less! HALL 14 KONTRON BOOTH J20 illennials (ages 18-34) watch more time-shifted content through self- recording or on-demand (55%) than live TV (45%), says a new study from the Consumer Technology Association (CTA). The Exploring Preferences for Personalized Content Consumption Experiences Study also shows that only 35% of those over the age of 35 watch time-shifted content, clearly preferring to watch live TV (66%). Additionally, CTA’s study found that one in four Americans has learned about new content through predictive recommendations made by the content platform – and even more Millennials (79%) have actually clicked on/ watched content recommended. In general, advertisements (70%) and recommendations (67%) are the top sources for learning about new content. “Millennials clearly lead the pack in consuming streaming content – watching it when and where they want and, often, at the advice of predictive recommendations,” said Steve Koenig, senior director of market research, CTA. “The influence of artificial intelligence, machine learning and widespread connectivity enables rapid discovery of new content and allows every generation to consume it how they want.” Only 38% of consumers who watch ad- supported content will watch an entire ad without being required ‘all or most of the time’. And when watching an ad is required before their content begins, 57% of consumers say they ignore the ad. For content where ad viewing is not required, 66% will watch only until the ‘skip’ option is available. Although it’s no surprise that required ads are less preferred, among consumers who watch ad-supported content Millennials are the only age group that indicates a willingness to share personal information – beyond interests and hobbies. Key findings about all ad-supported content viewers’ tolerance for ads include: •  67% of all consumers don’t mind sharing their viewing habits with websites/apps they access often •  64% of consumers prefer content networks know their viewing habits so networks can show relevant content recommendations •  62% of consumers prefer content networks know their preferences so networks can show them relevant ads “As the ad tolerance portion of the study shows, no matter how strongly content appeals to consumers, there are limits on how far they will go to engage,” said Koenig. “Content platforms and advertisers need to understand viewer preferences by leveraging behavioural data to boost impressions and ad effectiveness.” VIDEO AI ALERTS Artificial Intelligence Purpose-Built for Streaming Video Delivery conviva.com Publishers can use Video AI Alerts to automatically detect and diagnose service delivery issues, providing consistently higher quality of experience with less buffering and interruptions for viewers and a cost-effective way to manage OTT businesses.