IBC SPECIAL - SEPTEMBER 2017 IBC_SUPPLEMENT_SEPTEMBER_2017 | Page 24

Using Ericsson ’ s new ITM algorithm in the head end encoders , means HDR service providers have full control over displaying both SDR and HDR . This approach empowers services providers rather than relying on TV vendors and is less disruptive than having to deploy a completely new generation of third party set top boxes . This new solution enables a guaranteed enriched and immersive HDR visual experience that is compelling for the viewer .
Espial – Stand 1 . F89 The viewing experience transformation specialist will introduce its Elevate cloud-based software as a service ( SaaS ) video platform to the European market at IBC2017 . With Elevate , IPTV , cable , and OTT operators can leverage a proven , multitenant cloud platform that has been successfully deployed by 40 North American customers . In the face of OTT competition , operators require a cloud platform that provides predictable costs and a roadmap to achieve web scale and speed . Espial ’ s Elevate ensures that operators can deliver a richer and more immersive video experience to subscribers across all devices , including set-top boxes and consumer-owned screens . Combined with the benefits of the cloud approach — including flexibility , scalability , and cost efficiency — Elevate allows operators to attract and retain subscribers as well as drive new revenue streams .
“ To stay ahead of the competition , pay-TV operators need to launch video services with rapid scale and speed . It ’ s also important to achieve the benefits of scale on a platform shared by dozens of operators . Elevate answers those requirements , and we are excited to bring its powerful capabilities to the European market ,” said Michael McCluskey , vice president of product management at Espial . “ Elevate is redefining the video experience by enabling operators to deliver the most advanced experience with the lowest possible investment by leveraging the cloud and multitenant platform , while allowing consumers to more quickly discover the content they want to consume .”
Elevate is available as a turnkey , cloudhosted video solution to ensure a quick time to market for pay-TV services with an awardwinning user interface . Through advanced analytics ; a powerful segmentation engine that allows operators to test , deliver , and promote
24 ADVANCEDTELEVISION offerings to a single user , group , or the entire customer base ; promotions management ; and recommendations , elevate sets the bar for managing , monetising , and delivering an exceptional video experience . With support for a wide range of devices — including set-top boxes , mobiles , tablets , Roku , and more — and easy integration into existing infrastructure , Espial ensures quick time to market .
At IBC2017 , Espial will showcase some of the latest innovations to the platform including voice control and Android TV support . With voice control , end users can quickly change channels ; search the guide ; review the VOD catalogue ; play DVR recordings ; and pause , rewind , or forward programming , simplifying the entertainment experience . Android TV provides operators with a rich apps environment and a seamless , consistent UX with other Elevate devices .
ETL Systems – Stand 1 . A33 The global designer and manufacturer of RF signal distribution equipment for satellite communications , will be launching a VSAT RF over Fibre solution at IBC . VSAT Fibre provides fibre connectivity between a VSAT antenna and a remote-control room .
“ VSAT systems are extremely invaluable where the coverage area is large , quick installation is required , or where terrestrial alternatives are difficult to organise ,” commented Andrew Bond , sales and marketing director , ETL Systems . “ However , quite often they suffer with signal loss between the antenna and the control room . This system will have a huge impact on the quality of the feed , whether it is for outside broadcast , air traffic control , military operations , or any other number of VSAT applications .”
Evertz – Stand 1 . D31 The media and entertainment technology solutions provider will be demonstrating its latest advancements in Software Defined Video Networking ( SDVN ), Virtualisation , Live Media Production , Big Data Analytics , Cloud-Based Playout , UHD / HDR technologies , Compression , RF , and Remote Production .
“ With our growing installed base of our Software Defined Video Networking ( SDVN ) solutions , we are at the forefront of the IP transition that is occurring in the industry . At this year ’ s IBC , our focus will be on the key IP-based technologies from live production to cloud-based playout . We will also demonstrate our commitment to emerging standards that include SMPTE ST 2110 and AMWA IS-04 and IS-05 ,” said Romolo Magarelli , chief executive officer and president of Evertz Technologies Limited . “ We continue to help our customers develop new highly-efficient operational workflows that leverage new advanced IP-based solutions that meet their business challenges .”
GeoGuard – Stand 14 . M23 Making its IBC debut , the geo-data verification solutions and services provider will be demonstrating why Geo-Piracy should be taken more seriously by the content industry . GeoGuard will showcase how its advanced solutions prevent consumers utilising easily available Geo-Piracy tools to gain illicit access to content services outside of their geographical location .
“ It ’ s our belief that just as a chain is only as secure as its weakest link , a content service is only as secure as the simplest attack that succeeds ,” remarked David Briggs , co-founder and chairman of GeoGuard states . “ Now that the industry is engaging directly to counter the effects of Kodi , it ’ s necessary to also start addressing more of the even easier forms of piracy used to access OTT content illicitly , such as virtual private networks ( VPNs ), domain name server ( DNS ) proxies and other specialist methods of attack . This is why we are exhibiting at IBC this year , so that we can demonstrate to content owners and distributors that we now have a powerful and accurate solution to protect against Geo- Piracy .”
“ I am delighted that 30 high profile content creators and entertainment companies – including Disney , Amazon , HBO and Netflix – recently came together to launch the Alliance for Creativity and Entertainment anti-piracy coalition . This shows that the leading content owners and OTT providers not only understand the scale of the piracy issue , but also realise that the only realistic way to defeat piracy is through close collaboration ,” added Briggs . “ We believe it ’ s critical that the content industry goes one step further by working with companies like GeoGuard to make sure that every new leak is sealed as soon as it ’ s identified as a potential threat – this means we hit pirates where it hurts most , their cash-flow . We look forward to meeting content owners and potential customers and partners at IBC and showing that Geo-Piracy is a multi-billiondollar issue that now needs to be addressed .”
Globecast – Stand 1 . A29 The global media solutions provider will launch its new Globecast Media Manager Platform that enables its customers to clip , edit and publish high-quality content instantly across multiple outlets . Customers can create video-on-demand files from live streams and syndicate to multiple online services and across social media . Globecast ’ s powerful expertise in covering live events enables its customers ’ editorial teams to package action highlights during and after an event , then to publish to all screens . Globecast ’ s intelligent media management system automatically allows content owners to increase viewer / follower engagement , grow their audience and introduce new monetisation models .