IBC SPECIAL - SEPTEMBER 2017 IBC_SUPPLEMENT_SEPTEMBER_2017 | Page 22

entire portfolio . The result is that it has never been easier to get a channel on air .”
Conax – Stand 1 . C81 The specialist in total content and service protection for digital entertainment services will feature a series of innovations including new modular multiscreen service , highlighting pre-integrated partner technologies . Conax will be co-exhibiting with Kudelski companies DVnor , Kudelski Security , Nagra , NexGuard and SmarDTV .
“ In addition to Conax Arena , Conax will demonstrate a host of feature-rich solutions based on leading security platform Conax Contego , enabling holistic content protection including secure hybrid STBs together with partners ADB and Mirada , plus award-winning OTT solution Conax GO Live , highlighting the white label platform from UnyQTV ,” says Tom Jahr , EVP Products & Partners , Conax . “ In addition , we will host demonstrations of Conax Media Service based on DVnor ’ s leading all-in-one platform for digital-content file management , storage and distribution .”
Senior executives will reveal details of its new complete modular multiscreen service , the latest in robust security for advanced hybrid STB solutions including Android TV , and the next-generation cardless client for premium content . Conax will also unveil its plans for securing content from creation to consumption together with DVnor and Kudelski Group technologies – protecting the entire content value chain .
Spotlight demonstrations during IBC will include :
• New modular multiscreen service , onpremise or in the cloud , featuring preintegrated partner technology – providing ultimate flexibility for robust multiscreen operations and sustainable competitive edge .
• Securing Hybrid STBs : Conax offers a secure solution for operators tapping the benefits of a wide range of STB solutions such as Android TV , RDK and others . Conax is featuring demonstrations of robust , secure hybrid STBs with advanced middleware solutions from partners including ADB and Mirada .
• Media Asset Management ( MAM ) services via Conax Media Service : Highly automated all-in-one platform offering metadata and digital-content file management , transcoding , storage , distribution and postproduction services
• End-2-end complete secure watermarking platform together with NexGuard for meeting strict studio security requirements for premium 4K / UHD content
DataMiner – Stand 1 . A23 Today ’ s operation of unified , all-IP and virtualised media infrastructures faces many challenges . “ Complex workflows need to be
22 ADVANCEDTELEVISION developed and deployed in a highly dynamic manner , distributed in the cloud , running at scale without interruptions . Management of data centre infrastructures , media services and associated SLAs requires advanced intelligence that reaches far beyond the level of human understanding ,” said Steven Soenens , VP product marketing at Skyline . “ Emerging standards in the world of broadcast , such as SMPTE 2022-xx and SMPTE 2110-xx , add data-plane interoperability to media over IP streams . As a result , the next big challenge our industry faces is the end-to-end orchestration of media workflows . Effective management of resources and capacity of the underlying stack , including data centre , spine-leaf capacity , virtual machines , containers and microservices , has become very strategic to any operation . DataMiner 9.5 has all that is needed to plan and execute media workflows seamlessly across any type of infrastructure and deployment stack .”
“ Skyline Communications continuously innovates its award-winning DataMiner end-to-end network management platform . Our DataMiner software truly unleashes the maximal performance , flexibility and scalability of any type of media infrastructure ,” said Ben Vandenberghe , CEO at Skyline Communications . “ This award-winning platform has already been selected by some of the largest media companies around the world . Which is not surprising , as it brings unrivalled and unprecedented insight , analytics , dashboards , and service orchestration to any broadcast infrastructure , end to end across any vendor and technology boundaries . DataMiner manages the most complex media workflows transparently across any technology : bespoke , virtualised or running in the public cloud , regardless of vendor or cloud services provider .”
Diagnal – Stand 14 . N02 The specialist in technology solutions for Internet TV service providers , is to debut at IBC this year and will also showcase its most ambitious product yet , the Diagnal Engage platform . This new platform enables data driven personalised marketing programmes at scale for Internet TV operators using both social media and direct communications to drive subscriber numbers and minimise churn .
Diagnal has experienced good growth in Asia over the last two years , helping content studios and broadcasters in the region to launch their
own branded Internet TV services . Diagnal is now launching into Europe , where it will bring its learnings and innovative technologies to enhance Internet TV operators throughout the region .
“ We ’ ve been delivering kick-ass products from the get go throughout the challenging APAC region . In the last two years , we ’ ve helped Balaji Telefilms in India launch ALTBalaji , STAR in Malaysia launch Dumdum and BHD in Vietnam launch Adnet . Our solutions and services have enabled these traditional content studios and media companies get ready for their next major growth phase , launching and succeeding in Internet TV ,” said Reuben Verghese , Diagnal CEO .
“ The Diagnal team has been working in the Internet TV industry for over ten years during which time we have helped launch a number of successful services . We ’ ve synthesised these learnings into Diagnal Engage , a software platform that helps Internet TV companies reach new audiences and engage existing audiences more effectively . We are really proud to get the full commercial launch underway at IBC and the early feedback makes me confident that Diagnal Engage will be a real game changer for our customers .”
Ericsson – Stand 1 . D61 The broadcast and communications technologist is launching a new standard dynamic range ( SDR ) to high dynamic range ( HDR ) conversion toolset , that enables broadcasters to meet the complex requirements of delivering a consistent , high quality HDR live TV service .
The launch comes at a time when HDR content is limited , particularly for live TV services . If an HDR live channel is transmitting a mix of HDR and SDR content ( like SDR advertising , interstitials or news inserts ) on an HDR TV in HDR mode , the SDR content will be incorrectly displayed and look very obviously wrong to the viewer .
Relying on the television to switch modes between HDR to SDR to HDR , in response to a transmitted signalling has significant quality risks , as the television may take time to switch , or fail to switch at all ( if there is a missing or incorrect signal ). This is especially risky with multiple SDR and HDR changeover points happening in rapid succession .
It is this uncertainty over switching which becomes an issue for the reputation of the HDR channel with consumers and also causes issues with the HDR content owners .
The newly-launched Ericsson solution is introduced during encoding in the head end and uses a process known as inverse tone mapping ( ITM ), which rebalances the chroma and luma of the SDR content , so it can be shown back to back with HDR content , without any need for the HDR TV to switch .