BUSINESS SPOTLIGHT n SHAKERS & MOVERS
Aurigozoom
F
ounder and CEO of AurigoZoom,
Swathi Arulguppe Nagendra be-
lieves in the saying, Go big or go
home. Growing up in India, Swathi
was always the go-getter girl. As her
mother recalls, “She was a girl and trend-
setter in the family. Her goals were clear,
she always wanted to make this world a
better place”. She started her selflessness
movement urging women to charge ahead
in their careers. Swathi believes that hard
work and persistency is key. She always
says that the world belongs to those
who are willing to get their hands dirty.
Lauded for her ‘superhuman’ energy and
her perseverance, she has also been the
public face and the private force behind
AurigoZoom’s push to maintain its position
in Silicon Valley.
Swathi’s startup AurigoZoom focuses on
an immersive experience for shoppers in
the convenience of their home or work.
She wants to provide the flexibility of
people shopping on their break time while
at work, without having to drive to the
store or without having to stand in long
lines for billing. She says that AurigoZoom
aims to provide retail shopping experience
from any location by using Virtual Reality.
AurigoZoom provides this experience and
will make a positive impact on the quality
of life of people.
Virtual reality seems to be a bit slow out of
the gate, but all the technologies were in
that stage in the past. When smartphones
were first introduced, people were hesi-
tant to buy because there was no historical
data to prove their functionality and
usage. Today, users can’t imagine their
lives without the smartphone permanently
attached to their hands. As soon as we
knew they behaved as advertised we
were very quick to surrender our chunky
flip phones and hop on the touchscreen
train.
Using AurigoZoom, customers get a
personalized shopping experience that
brings the instore