SHAKERS & MOVERS n CHARITABLE GIVING
Corporates Social Responsibility in Charities-Hospitality
By Dr . Kennedy Waningu , Th . D
The success of every corporate organization is based upon their visionary leaders ’ passion , innovation , marketing , customer service , and staff ’ s appreciations . No matter how great or successful you are in your corporate world , what you do in return for your success , is key ; in transforming and touching lives both in your organization and the community . I would like to share eight keys that can stir organizational legacy and create presence in all times for your business :
1 . THINK OF TRANSFORMING LIVES : More and more brands are placing an emphasis on corporate social responsibility . Some of these brands are thinking outside of simply making charitable donations and are implementing initiatives that engage travelers and target aid to specific communities around the world .
2 . THINK OF CUSTOMER SATISFACTION : A huge percentage of guests are responding to these efforts ! According to a 2015 study conducted by Tourism Cares , about 55 % of travelers surveyed donated time , money , or supplies while traveling over the past two years . Additionally , 64 % of those surveyed felt that giving back greatly contributed to their trip satisfaction . When you look at that research and you look at the state of the world , we ’ re living in a time in which societal problems are massive ! Whether you want to talk about air pollution , water pollution , wildlife conservation , just overall community support , animal welfare , or anything , really , there are plenty of people and organizations that need assistance . Some corporations have built their entire brand around travelers with charities that they feel connected to , who book hotels to receive an exclusive rate and donate right to a local or global charity of their choice . And this has become a better way of corporations participating in social responsibility .
3 . THINK OF INJECTING HAPPINESS : Because charitable giving is highly personal , find a cause that you are deeply passionate about . We know that when you connect passion with purpose and serving the greater good , it creates the highest hope for personal happiness . Ultimately , you want to inject happiness and purposefulness into the trip experience of your customer .
4 . THINK OF A KEY CHARITY PARTNERSHIP : We encourage corporations to partner with many charities . Other brands focus on one particular avenue of giving . Business owners in the hospitality industry can partner with charitable organizations to which they can provide free or deeply discounted hotel stays , or other services , for those who would like to give back to the less privileged in the society .
5 . THINK OF YOUR COMPANY ’ S ECONOMIC STANDING : How do you become unique in this age of competition and technology disruptions ? Creating a connection and engaging travelers in charitable giving is a smart business strategy that lends itself to enhanced corporate social responsibility . By creating an active partnership with one or more charities , hotel brands and their guests have the power to be a tremendous force for good that also improves a company ’ s economic standing in times of turbulence . Plus , you maintain loyal customers . The quality of a travel experience is connected to the quality of the environment . Connecting a traveler to the local community is really what hospitality is all about . As a business owner you have an opportunity to champion great causes and improve the guest experience simultaneously .
6 . THINK OF DEVELOPING STRONG BRAND PRESENCE : Every business should look for a way to give back . Building strong community relationships through philanthropic engagement and partnership also allows brands to develop a strong presence within the hospitality industry in the community and build a relationship with guests who value brands with a strong sense of corporate responsibility .
7 . CREATING ENDLESS OPPORTUNITIES FOR THE BRAND : The opportunities in hospitality are nearly endless . “ Consider that travel is a $ 7 trillion industry .” If just a small part of travel profit went back to supporting the causes that are important to you — a clean water supply , healthy communities , environmental sustainability — we would all be better able to thrive .
Dr . Kennedy Waningu is an international conference speaker , trainer , and author of My Gift to the President book . He has extensively traveled and spoken in many conferences , seminars around the world . His approach of wisdom and etiquette has brought about great and positive transformation of leadership , growth , and success .
He has seven books on his title including , The Kingdom Driven CEO ’ s , Invent Your Future through Mentorship . He ‘ s the Founding President of One Million Mentors Mandate , where he conducts mentorship programs throughout the world . Currently a speaker on USA CEO ’ s Entrepreneurs Cruise . He has several patents including the TopCEO TV Show . During his study at City Vision University , Bachelor of Science , he founded Kennedy Foundation Charity Organization , where he gives back to the community , a cause he ’ s inviting others to join hands and reach the less privileged in the community in Africa .
info @ kennfoundation . org • www . kennfoundationorg + 25.472.950.8950 • + 25.420.334.9111
COURTESY OF DR . KENNDY WANINGU
32 IBA Success Magazine n VOL 4 , Issue 5