IB Prized Writing Sevenoaks School IB Prized Writing 2014 | Page 180

Fenalla Keevil - Geography Sidwell Street High Street Fenella Keevil Fenella Keevil Guildhall 4, below shows location of each Graph 4 area in relation to Princesshay. (Google maps, 2013) Map Map 4, below shows the the location of each Graph 4 area in relation to Princesshay. (Google maps, 2013) Princesshay Fore Street Guildhall Guildhall Sidwell Street Sidwell Street High Street High Street South Street Princesshay Princesshay Street Fore Fore Street Scale: South Street South Street The minimal increase in footfall numbers in the Princesshay area illustrated by Graph 4 is to be expected, after the high initial numbers recorded after the opening is factored in. The graph also shows a relatively large percentage increase in footfall in the High Street and Fore Street. These other main shopping areas lead on to Princesshay, suggesting that increased footfall due to Princesshay led to increased visitors to surrounding areas. However, Sidwell Street, South Street and Guildhall all saw a small decrease in footfall numbers, suggesting some Scale: displacement because Princesshay and Guildhall have very similar uses, but Scale: Princesshay is bigger and freshly developed. One of the ways Princesshay aimed to create economic area activity was to encourage minimal increase in footfall numbers in the new Princesshay illustrated Graph 4 is an The The minimal increase in footfall numbers in the Princesshay area illustrated by by Graph 4 is to to be expected, after the initial numbers recorded after longer the opening is factored in. The evening economy. By high increasing spending, due to the operating hours, Princesshay has be expected, after the high initial numbers recorded after the opening is factored in. The th graph also ten shows a relatively large percentage increase in footfall in 28 the High 2013), Street although and Fore the generated additional restaurants within the City (Pearce, W., July graph also shows a relatively large percentage increase in footfall in the High Street and Fore Street. These other main shopping areas When lead on to Princesshay, suggesting that increased Council believes this is only the areas start. asked if Princesshay had successfully Street. These other main shopping lead on to Princesshay, suggesting that increased promoted footfall due to Princesshay led to increased visitors to surrounding areas. However, Sidwell an evening Exeter “Princesshay has certainly a benefit in terms of footfall due to economy, Princesshay led to responded, increased visitors to surrounding areas. been However, Sidwell Street, South economy Street and Guildhall all saw a small John decrease in or footfall numbers, suggesting the evening but neither Princesshay, Lewis any retailer on their own Street, South Street and Guildhall all saw a small decrease in footfall numbers, suggesting can some displacement because and Guildhall have very management similar uses, partnership but change the way in which the Princesshay centre functions. The have city centre some displacement because Princesshay and Guildhall very similar uses, but Fenella Keevil Princesshay is bigger and freshly developed. continues is to bigger work to the evening offer. This is one of the key elements in the new Princesshay and improve freshly developed. city centre strategy currently being prepared.” (Howard, S., 28 th July 2013) This suggests that One of the ways Princesshay aimed to create new economic was to encourage an although Princesshay may aimed have helped promote an activity evening there One of the ways Princesshay to create start new to economic activity was economy to encourage an is still a lot evening economy. By increasing spending, due to the longer operating hours, Princesshay has more economy. to do. evening By increasing spending, due the to City the longer operating Princesshay has the 21 July 2013), although generated ten additional restaurants within (Pearce, W., th 28 th hours, July 2013), although the generated ten additional restaurants within the City (Pearce, W., 28 Council believes this is only the start. When asked if Princesshay had successfully promoted In an conclusion, based on this evidence adjusting for effects of the Council believes this is only the limited start. When asked and if Princesshay had the successfully promoted evening economy, Exeter responded, “Princesshay has certainly been a benefit in economic terms of an crisis, evening Exeter has certainly been a benefit in own terms of it economy, appears that Princesshay did “Princesshay stimulate new economic Princesshay also the evening economy but responded, neither Princesshay, John Lewis or any activity. retailer on their can the seems evening economy but neither Princesshay, John Lewis or any retailer on their own can to have increased investor confidence in the area, attracting major retailers such as change the way in which the centre functions. The city centre management partnership change the way in which the functions. The city centre management partnership John Lewis, were key centre to the keeping vacancy rates term. This continues to who work to improve evening offer. This is low one in of the the long key elements in retail-led the new th key continues to work to improve the evening offer. This is one of the elements in new that urban regeneration scheme does therefore seem to have created some economic multiplier suggests city centre strategy currently being prepared.” (Howard, S., th 28 July 2013) This the city effects. centre strategy currently being prepared.” (Howard, S., 28 July 2013) This suggests that 179 21 21