IB Prized Writing Sevenoaks School IB Prized Writing 2014 | Page 169

Fenalla Keevil - Geography that Princesshay might have had. It The diagram below shows the key positives and negatives shows how the net benefits could be calculated. - New Jobs - Economic Multiplier effect - Increases in investor confidence - Increase in the number of visitors and dwell time - Creation of an evening economy Net Benefits - Jobs in old development (Base case) - Jobs in other shops in Exeter and further afield (Displacement) - Money generated by Princesshay spent elsewhere (Leakages) - Vancy rates and footfall surveys of other areas of Exeter (Substitution) - Impact on congestion 10 168