IAMAQ MAGAZINE Part III | Page 115

ELENIV – VOLGOGRAD, RUSSIA

ELENA IVANOVA from Volgograd, Russia has an original approach to the creation of her collections, she has a very particular and extravagant vision of fashion. Thus one of the first collections, "Plastic world" was created in black and white polyethylene and embodied the idea of saving the world from an impending environmental disaster.

The "Revelation" collection was created using large sectors of foam rubber, and the shimmer of the brocade and the embroidery with red glass beads suggested oriental caravans.

Silk, satin, knitwear, vinyl leather, fur, natural materials, embroidery techniques with pearls, beads, braid in the style of "a La Russa", an incomparable cut: this is what makes the ELEVIV brand recognizable and successful.

The designer Elena Ivanova, creative pseudo-nimo of Helene Yves, has more than 25 exclusive and industrial collections of women's and children's fashion with a very original, extravagant and fashionable look with more than 3000 exclusive pret -to-doors de lux class.

IAMAQ Magazine 3/2020