IAMAQ Magazine 3/2020
Quantum Fashion wants to establish a particular relationship with the observer and the user of the clothes, it wants to make it clear that the world is made up of diversity and multiplicity of space-time. These must be considered as a complex system where every human being, every natural and artificial element are in a collaborative relationship with all the other elements.
The human being urgently needs an evolution of the cognitive system, in order to safeguard natural biodiversity, peoples and languages. It must promote harmonious coexistence between human beings, through the development of the individual's talent and personal abilities. These must find full opportunity to seize all the opportunities that can be realized within civil society, in compliance with the rules established by the state.
The name of the MODENARO brand are the initial syllables of the names and surnames of the two artists Natalia Morozova and Roberto Denti. The very idea of creating a fashion collection is in their DNA: their mother Roberto was a stylist and designer of clothes in the 40s and 50s of the last century, just like Natalia's grandmother who created dress models throughout his life. It was the creative union of two thoughts in one direction that synthesized the creation of "MODENARO-Quantum Fashion".
The first collections of 2019 won the First Prize "Avant-garde Fashion" in Moscow and showed the idea of combining different styles, where the classic is perfectly combined with the sporty. The six collections, four for men and two for women, were embellished with prints of the works of art of the two designers. In particular, the women's collection contains the fundamental code of the universe - a spiral - a shell - a symbol of the feminine principle. The construction of the model and the development of the design laconically adhere to the established line, framing and logically completing the idea at the center.
In their 2020 collections, the two artists combine the modern avant-garde of Quantum Art with the 1948 style of Anna Maria Bonfatti, Roberto's mother. Two worlds compared, two ways of experiencing two world wars to project artistic creativity towards a model of society where cooperation between peoples assumes an active preponderance to overcome the "mechanistic" system of opposing forces in continuous warfare, towards a world of peace and equity.