INTRODUCTION
2.2 ARRIVING AT THE HYPERSPECTRAL IMAGING MARKET SIZE
2.2.1 TOP-DOWN APPROACH
• The HSI market has been segmented on the basis of geography as North America, Europe, Asia, and Rest of the World( RoW). An in-depth primary research was conducted where thought leaders, industry experts, industry practioners, research organizations, distributors, and manufacturers were interviewed to understand the usage pattern, product penetration, average selling price($), price trends, competitive landscape, market size($ million), and value distribution of the total hyperspectral imaging market into the major regions. Core secondary research was conducted to gather data from public sources, government databases, educational institutes, research centers, annual reports, SEC filings, journals, news articles, magazines, and investor presentations. Descriptive, predictive, and epidemiological studies were conducted to analyze the data gathered to derive the percentage split of value of the hyperspectral imaging market.
• FIGURE 3
TOP-DOWN APPROACH
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• Sources: Secondary Research, White papers, Company Annual Reports, Press Releases, and MarketsandMarkets Analysis
2.2.2 BOTTOM-UP APPROACH
• In our bottom up approach, we encompass the most critical and important metrics often used by executives in an industry to plan out the strategies-company shares and company reported revenues. This approach combines primary surveys, vendor briefings with secondary research such as public financial disclosures, industry trade association material, key insights of the markets mentioned in investor presentations, annual reports, and government statistics. Revenues of major manufacturers in the North American, European, and Asian hyperspectral imaging market were analyzed; based on primary and other qualitative inputs gathered from secondary sources, the percentage splits were applied to derive the revenue for the HSI market in North America, Europe, and Asia.
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