September, 2020
Advertising Feature 25
A dedicated project manager as
well as a tech manager from Swapcard
were on board to ensure they
had everything they needed to
pull off a successful online event.
Adaptable, ready to listen and
quick to improve our product
according to client needs, Swapcard’s
support starts long before
and ends long after the event. Some
post-event calls were made to help
the GL events team analyze statistics:
how to study them, and how to
highlight important information.
“Our transition from physical
to online was very quick. We
instantly knew we had to find out
which features Swapcard offered
to organise an online event,”, said
Marjorie Barret, communication
manager at GL events Exhibition
The results of Global Industrie
Connect paid off. With 6,144
attendees during the virtual trade
show, 543 meetings were scheduled,
18,588 conversations were
created, and there was an average
of 131 viewers on product webinars.
“The results of our collaboration
with Swapcard were super. We
successfully created a digital event
in as little as two months, offering
a great alternative to all our attendees
and exhibitors,” said Martin
Capdeviole, communication and
marketing manager at GL events.
About Swapcard
Empower meaningful encounters at
events, wherever you are. Swapcard
is a virtual trade show and conference
platform, powered by artificial
intelligence. The platform allows
event organisers to virtually deliver
what matters: personal interactions,
human experiences, and revenue
growth. Swapcard services thousands
of innovative exhibition and meeting
organisations like Informa, Clarion,
Emerald, Oracle, and Samsung. Swapcard
is committed to balancing virtual
technology and digital innovation with
a human touch and client satisfaction.
Website: www.swapcard.com