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the designation of electronic cigarettes as a medicinal product, which is likely to be shot down due to complications in creating that designation as a factual definition. The second hurdle being the designation of e cigarettes as a tobacco product, which may face a more thorny debate, but may also be denounced as well. The committees of the EU are not in complete accord on the language Britain moves closer to e cig- of the TPD, so opportunities still exist for the legislation to be brought to a arette regulation? compromise.The designation of electronic cigarettes as a consumer product Earlier in July The Tobacco Products Direcand thus subject to regulations as such tive committee of the European Union voted would deal a crippling blow to an al45 - 25 in favor of amending the revision of ready wounded tobacco and pharmaceuthe TPD that electronic cigarettes be regutical industry, while continuing to offer lated as medicinal products, despite efforts by smokers a better alternative to using advocates of electronic cigarettes to point out cigarettes. the benefits of electronic cigarette use. The proposal if enacted would affect e cigarette users who benefit from their use as a means “Deeming” regulation of tobacco harm reduction, as well as current for e cigarettes slated for tobacco smokers who would consider quitting cigarettes in favor of electronic cigarettes in fall in U.S. the future. Another deadline for the proposed Speculation about whether there was collusion between the pharmaceutical industry and deeming regulation by the Food and the tobacco industry in working to have elec- Drug Administration has been antronic cigarettes regulated has been expressed nounced recently. Published in the due to the success of the electronic cigarette spring of this year, the dept of Health industry in recent years. It is doubtful that the and Human Services along with the amendment to the directive will be successful FDA created a notice of proposed rulein the long run, but e cigarette advocates have making for October of this year. Whethtwo major hurdles to overcome in consider- er or not this deadline will come and go like previous ones have without any ation of the EU. The first being form of legislation is anyone’s guess.