Herzlich said .

“ When you go into a traditional jewelry store , you ’ re buying someone else ’ s taste . I want my clients to buy their taste , and I help them figure out how to do that ,” Herzlich said , adding that he can often provide a higher quality piece for less cost .

With a small studio in the First National Bank building off of 11th Street in Huntsville , a few cases of dazzling diamonds and jewels are available ready-made ; however , they ’ re often jumping off points for clients to get a feel for what they like . Private and uninterrupted appointments are scheduled to interview each client , finding details as to who they are and what their lifestyle is . Herzlich discovers their color preferences , how they plan on wearing the piece , what patterns and finishes appeal to them and what kind of settings they are drawn to .

“ People will know . They ’ ll say , ‘ I like the side of this , I like the top of this , I like the twist of that ,’ and I work with them to get the piece of their dreams ,” Herzlich said .

“ I look at jewelry as more of the story and meaning to the individual wearing it than just gold and gemstones ,” Herzlich said . “ Pieces have been passed down from grandmothers to great grandchildren , and there ’ s a story on how they received the piece . It ’ s very emotional . It ’ s nice to be part of purchases that not only can be passed down through generations but can be changed and adapted to the individual wearer .”