RESEARCH METHODOLOGY
2.1.2.1 KEY DATA FROM PRIMARY SOURCES
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2.1.2.2 BREAKDOWN OF PRIMARIES
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PRIMARIES: BY COMPANY TYPE PRIMARIES: BY DESIGNATION PRIMARIES: BY REGION
21 % |
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45 % |
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36 % |
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38 % |
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20 % |
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8 % |
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40 % |
34 % |
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26 % |
32 % |
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Tier 1 Companies
Tier 3 Companies
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Tier 2 Companies |
C Level D Level Others |
North America
Asia-Pacific
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Europe
RoW
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• Note 1: Tier 1 companies include market players with annual revenues > USD 10.0 billion, tier 2 companies = USD 1.0 to USD 10.0 billion; and tier 3 companies < USD 1.0 billion. 2: Others include product specialists, marketing managers, and country sales managers, among others.
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