RESEARCH METHODOLOGY
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
• After arriving at the overall market size from the market size estimation process explained above, the total market was split into several segments and subsegments. In order to complete the overall market engineering process and to arrive at the exact statistics for all the segments and subsegments, the data triangulation and market breakdown procedure was employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market was validated using a top-down approach.
• FIGURE 4 DATA TRIANGULATION
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
sales @ marketsandmarkets. com www. marketsandmarkets. com
10