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RESEARCH METHODOLOGY 2.1.2.1 KEY DATA FROM PRIMARY SOURCES •                      • 2.1.2.2 BREAKDOWN OF PRIMARIES • PRIMARIES: BY COMPANY TYPE PRIMARIES: BY DESIGNATION PRIMARIES: BY REGION 8% 21% 36% 38% 45% 34% Tier 1 Companies Tier 2 Companies • C Level D Level 40% 32% 26% Tier 3 Companies 20% Others North America Europe Asia-Pacific RoW Note 1: Tier 1 companies include market players with annual revenues >USD 10.0 billion, tier 2 companies = USD 1.0 to USD 10.0 billion; and tier 3 companies

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