Hult Magazine Issue 9 | Page 13

talent in order to innovate and improve. The lean start-up approach adopted by General Electric allows the company to act like a start-up, by “unlearning perfection” in order to manage new product development—effectively disrupting the market with faster, smarter decisions. Digital innovation is another area Nike has influenced for some time now. Collaborating with Apple to create the Nike+ Fuelband allowed Nike to merge fitness with smart mobile technology—a bold move in uncertain times, and something competitor Adidas has been slow to adopt. “The unwillingness to let go of the old and look beyond past and current successes is something Bill Gates summed up perfectly, when he said: “Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” Past success doesn’t guarantee it in the future, so we all have to be lifelong learners, beginning with the CEO.” Mike Grandinetti Professor of Entrepreneurship, Innovation, Management, and Marketing MBA, Yale School of Management Professor Grandinetti is an award-winning faculty member, having received four Global Teaching Excellence Awards from Hult and been named Professor of the Week by the Financial Times in 2013. He is a serial entrepreneur with extensive experience working with global start-ups and venture capitalist firms. hult.edu | 13