Master of Her Own Message
Arielle
Shnaidman
By Olaf J. Groth
Strategy, innovation & economics professor,
Hult International Business School
Your greatest asset? Yourself. While treading a
relentless path to “success,” Arielle Shnaidman
realized she no longer recognized her destination.
A little introspection and a career pivot later, she is
thriving as a brand and messaging coach, helping
ambitious women everywhere assert their worth.
HULT
What prompted you to start a business in coaching?
ARIELLE SHNAIDMAN
Instead of leaning into my natural qualities and gifts, I was pushing
myself to be “more this,” “more that”—more “masculine.” I never
thought I was good enough. In spring 2018 I was on the verge of a
panic attack when I realized the ladder I was so busy climbing was
leading me somewhere I didn’t even want to go. I didn’t want to be-
come a director or VP of marketing, yet I was running myself into the
ground for it. I started getting clear on what my vision for my career,
my life, and myself was: I wanted to use my marketing skills and nat-
ural talents to empower entrepreneurial women.
H
AS
H
AS
Business & Mindset Coach
Masters in International Marketing
H
AS
Class of 2015
New York City, US
@arielleshnaidman
58
What have you learned from your badass clients?
That we all have unique talents to share with the world. We just need
to muster the courage to bet on ourselves and seek out the support we
need to make our vision real. We all have a “secret sauce”—an X factor
that makes us powerful and highly valuable in the market. The differ-
ence for my clients is that they have decided to invest in themselves
and move forward, despite their fear. They have reminded me that as
long as we trust our ability to figure it out—anything is possible.
Where do you look for inspiration and community?
When I started my business, I didn’t have many people in my corner
doing the same thing. I felt a bit isolated and lonely and needed to sur-
round myself with other women embarking on the path less traveled.
So I set out to connect. I’m a member of the community Dreamers &
Doers, as well as Slack groups like Work Brighter and Ladies Get Paid;
I’m also a member of The Wing, and I’ve found other entrepreneurs,
who I now consider dear friends, through Instagram. Community
doesn’t just happen—you need to seek it out and invest in it.
What does the future of work look like?
I think freelancing and entrepreneurship will become even more pop-
ular. The cost of living in cities continues to skyrocket, and the jobs we
thought were safe are turning out not to be. I think people will start
betting on themselves more and taking their earning potential into
their own hands. More people want multiple streams of income, more
flexibility, and more agency in their lives. With all of the technology
tools and co-working spaces we see popping up, it’s making “solopre-
neurship” easier and more appealing than ever.
Adapting Skills
Symbio-Intelligence:
Human & Machine Working Together
The potential of Artificial Intelligence (AI) for
the global economy is enormous. By 2030,
AI is expected to boost global GDP by 14
percent, opening opportunities for efficien-
cy gains and new markets, but also pene-
trating all areas of global society—from
mobility, medicine, and literacy to crime
fighting and climate change mitigation.
Perhaps most notable for business lead-
ers, AI brings disruptive change to how we
work, learn, and earn. Already, scientists
can control a robot arm via a human brain,
and experts at Stanford University have
found a way to allow paralyzed people to
work functions on a tablet. These capabili-
ties have profound implications for how we
Faculty
59