Hult Alumni Magazine Hult Alumni Magazine 2020 | Page 50

Alumni perks Here are two speculative ways: Prof. Ghuman teaches the Neuromarketing elective at the San Francisco campus. Don’t forget to take advantage of your annual elective to stay up to date with trending topics. Look out for this year’s registration link in your alumni newsletter, on social channels, and on Hult Connect. Social media marketing Imagine scrolling through your newsfeed mindlessly on the subway, liking pics, and ignoring ads until you real- ize the person modeling these trendy new shoes is … you! You don’t have to see that it’s your face consciously. The mere presence of your face (or one that looks like your face) in an image will drive your attention to the ad subconsciously. Research shows we have a special kind of attention not just for our own names, but for our faces as well. In other words, a visual “cocktail party effect” exists. The most interesting thing about the visual cocktail party effect is your brain recognizes your face even when you consciously don’t.  Technology has entered the chat.  Storytelling Rather, the technology behind deep fakes and facial recognition has entered. With technology, the future of marketing will entail deep fakes of ourselves. You will advertise a product for your- self. It’s not a matter of if our faces will be used by advertisers to persuade us but when and how.  Pictures are a start, but the technology exists for ads to take the form of full-on videos. The next Avengers trailer could feature Captain America rescuing you. Imagine digital short stories in which the protagonist (or antagonist) is you. Who doesn’t want to star in their own movie?!   48 Faculty Faculty 49