Alongside partnerships and collaborations, Luca is a passionate
advocate of seamless cloud-based marketing operations.
“Our business model (at Automobili Pininfarina) is asset-light.
We’ve built the brand in a short period of time and the innovation
started early, working with colleagues in product and sales to
make sure our entire operation was up in the cloud.”
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Changing Industry
Not content tackling just one industry, Luca continues to innovate
outside of his role at Automobili Pininfarina. His most recent
venture, Picta Design, provides a digital platform to up-and-coming
artists—and builds on experience gained from two fashion jewelry
startups and his original import/export business, Sweet Sicily,
founded during his undergraduate studies.
Changing Industry
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