Advisor, CEO & Co-founder
Masters in International Business
Class of 2017
Dubai, UAE
@rubikingdom
Luca Rubino
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When serial entrepreneur and mas- ping for designer clothes in Milan.
ters graduate Luca Rubino joined Brands are starting to understand that
Automobili Pininfarina, he did so at it’s important to exchange, collabo-
a time of huge change—both for the rate, and connect these experiences.”
brand and the wider auto industry.
Automobili Pininfarina is mov-
The heritage-steeped car manufac- ing fast, leveraging 89 years of
turer is on the brink of delivering the design expertise to build a brand
for the future. “We’ve been moni-
B
luxury hypercar. “The entire trans- toring what governments are doing,
portation system is changing,” says and there are already cities—and na-
Luca. “Electric is the future, and we tions—imposing restrictions on
non-electric vehicles,” says Luca.
want to be a part of that.”
His role as Global Head of Digital “Sure, we can come up with an
amazing car with a huge engine for
connected and collaborative work- 2020, but where’s the innovation?
space for car manufacturers and life- That’s why we took on the big chal-
style brands alike. “It’s about lenge to go electric.”
how many dots you can join,” Luca
With Tesla sales setting a prece-
says of the partnerships he curates. dent and new generations more en-
“We’re an Italian brand—we’re the gaged than ever in environmental
home of good cuisine and amazing causes, Luca’s outlook for the EV in-
arts, fashion and jewelry included, dustry is optimistic. “Some markets
and there are a lot of things in com- are ready for this; others will take a
mon between the person buying a little more time. But it’s really mov-
luxury hypercar and the person shop-
Changing Industry