Alumni perks
Here are two speculative ways:
Prof. Ghuman teaches
the Neuromarketing
elective at the San
Francisco campus.
Don’t forget to take
advantage of your
annual elective to
stay up to date with
trending topics. Look
out for this year’s
registration link in your
alumni newsletter, on
social channels, and on
Hult Connect.
Social media marketing
Imagine scrolling through your newsfeed mindlessly on the subway, liking pics, and ignoring ads until you real-
ize the person modeling these trendy new shoes is … you! You don’t have to see that it’s your face consciously.
The mere presence of your face (or one that looks like your face) in an image will drive your attention to the ad
subconsciously.
Research shows we have a special kind of attention not just for our own names, but for our faces as well. In other
words, a visual “cocktail party effect” exists. The most interesting thing about the visual cocktail party effect is
your brain recognizes your face even when you consciously don’t.
Technology has entered the chat. Storytelling
Rather, the technology behind deep fakes and facial recognition has entered.
With technology, the future of marketing will entail deep fakes of ourselves. You will advertise a product for your-
self. It’s not a matter of if our faces will be used by advertisers to persuade us but when and how. Pictures are a start, but the technology exists for ads to take the form of full-on videos. The next Avengers trailer
could feature Captain America rescuing you. Imagine digital short stories in which the protagonist (or antagonist)
is you. Who doesn’t want to star in their own movie?!
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