The Future
of Marketing,
Starring:
You
CBDO
MBA
Class of 2015
Palo Alto, US
moeco.io
Marina Wolters Rihani
Marina Wolters Rihani was already working in technology when she enrolled
in her MBA at Hult. A deep dive into financial topics led her to combine the
two fields, and she is now the co-founder of both the IoT-meets-Blockchain
venture Moeco and the Blockchain by Women community group.
HULT
Imagine this scenario. You’re at a crowded party, catching up with a close
friend, and oblivious to the hum of voices in the background. Suddenly, 20
feet behind you, you hear it: your name. Moments ago, you had no idea what
the person was talking about, but now your ears are glued to the conversa-
tion circling your name. Psychologists call this the cocktail party effect. →
How did you get into fintech?
MARINA WOLTERS RIHANI
Until my MBA, I had studied economics but little
finance. I was working in tech my whole career,
then at Hult discovered these deep-diving and
well-taught courses that gave me a new love of the
whole world of finance. Fascinated by it all, when I
graduated I thought I should leverage my tech
skills and go into fintech.
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MWR
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Media for market intel:
Inside newsletters and following investors on Twitter
Most-used industry buzzword?
Stablecoin
The future of fintech is …
Decentralized
What’s hot?
Financial health
What’s not?
Buzzwords
One to watch:
Square Cash App
Changing Industry
By Prince Ghuman
Marketing professor, Hult International Business School
Faculty
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