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20, 000 CUSTOMERS
2019 ISSUE #1
40 Years.
More than 20,000 Customers.
Over 1,000,000 Hugs.
IN 1979, Jim and Dawna Gilbert created Wheels & Deals with a Dawna have always encouraged and fostered a family mentality
among everyone who joins their Huggable Team.
Just like legendary Walt Disney, Jim looked around one day at the
industry he loved and did not like what he saw. Happy workers equal happy customers, which is why so many car
buyers recommend Jim Gilbert’s Wheels & Deals to their friends
and family when it comes time for them to acquire a vehicle.
Now, 40 years after starting the business, Jim and Dawna’s family
tradition continues with the next generation of Gilberts on the team.
simple idea: Dream Big, Be Different, and Take Care of People.
“How and what can I change?” he asked himself. His reply: I can
change the only thing I can—me. Wheels & Deals. I cannot change
the industry, but I can change one used car dealer.
The dream turned to reality. That reality? Do what you say, say what
you do. Be different. Invest and build a world-class beacon right
here in Fredericton. Give customers a hug, a place to come back to,
a place to send their family and friends, a place where they will be
proud to say that this is where they buy their vehicles. Support and
be part of the community. Be a friend to all. Be Jim Gilbert’s Wheels
& Deals, Canada’s Huggable Car & PowerSports Dealer.
Jim and Dawna love what they do because they get to meet with
people on an occasion that is truly happy. Everyone loves that
feeling of driving off in their nused car, truck, or SUV; of having
their feet up on their Kawasaki; of cruising off on their Huggable
Pontoon or maybe even a speedboat from Canada’s Huggable Car
& PowerSports Dealer. You can see it in Jim’s and Dawna’s smiles,
the looks on their faces. And that’s the reason the team at Jim
Gilbert’s does what it says: quite simply, it makes people happy.
Doing business with the Jim Gilbert’s Wheels & Deals team feels
like you’re doing business with family, and that’s because Jim and
Daughter Chelsea has firmly established herself as Wheels & Deals
President, making sure that all customers, all vehicles, all 36 team
members, and Wheels & Deals stay No.1. Son Alex continues to
handpick all Jim Gilbert’s vehicles and is excelling in his role as
General Sales Manager with his growing talents.
Starting with that one car, two gas pumps, and a loan from Dawna’s
father, Lorne Seeley, it seems that the 40 years flew by in a hurry.
But here we are, ready to celebrate this milestone and look forward
to the future with the Grand Opening of our new Power Sports
Centre.
THE PARTY HAPPENS WEDNESDAY,
AUGUST 21, 2019!
Your family is invited to join our family to help celebrate the past
and usher in the future as Jim and Dawna hand over the Wheels
& Deals reins to son Alex, daughter Chelsea, and son-in-law Rob
Davis. Looking forward to having you join us.