Huffington Magazine Issue 90 | Page 31

Voices $240 million so far, that amount doesn’t take into account the fraudulent charges individuals had to fight and is itself split among the many financial institutions whose customers were affected by the breach. Meanwhile, Target said in January that it expected to lose only 2-6 percent of sales over last year, and only in the first quarter. That is why these breaches are just going to keep happening: in the absence of laws or regulations forcing all companies to protect your data (and your money) better, companies simply aren’t going to lose enough money in a data breach to “justify” the costs of better security. Meanwhile, all of us will end up paying more to offset the costs of these breaches, in terms of higher account fees, lower service levels and the like. But better laws requiring companies to protect the customer data they use, collect and store do not appear to be coming your way any time soon. Deep in the midst of this current and ongoing cyberinsecurity epidemic, the White House issued its long-awaited “guidelines” for cybersecurity and critical infrastructure last week. In the document, its authors wrote: ADAM LEVIN HUFFINGTON 03.02.14 Similar to financial and reputational risk, cyber security risk affects a company’s bottom line. It can drive up costs and impact revenue. It can harm an organization’s ability to innovate and to gain and maintain customers. Why might a document laying out guidelines and best practices have to remind its readers and target audience that there are se- In the absence of laws or regulations forcing all companies to protect your data (and your money) better, companies simply aren’t going to lose enough money in a data breach to ‘justify’ the costs of better security.” rious costs to bad cybersecurity practices? Because the guidelines have no force of law and no incentives to encourage companies to comply — and the administration says it has no plans to track if or how anyone even bothers to comply with the framework, anyway. It’s not like these companies don’t know what best data security