Huffington Magazine Issue 9 | Page 40

BOGUS WINE Welcome to the underbelly of the fine wine market, a sometimes lawless place where scammers often have free rein to repackage and reconstitute lesser vintages as premier vino, pocketing handsome sums of money along the way. Wine is easy to enjoy, fun to learn about and nearly impossible to totally master. That’s one reason counterfeiters have multiplied like gerbils. The wine auction market generated about $478 million in revenue last year, up about 17 percent from 2010, according to the Wine Spec- HUFFINGTON 08.12.12 tator. Eager collectors have turned New York, London and lately, Hong Kong, into the world’s auction capitals. Many more millions of dollars change hands in private sales. All of this happens despite the fact that many of the old and rare wines in the market are almost certainly fake, according to vintners and investigators like Cornwell, who has become one of the world’s leading wine sleuths in the years since he walked into the basement of that Los Angeles wine store. Laurent Ponsot, the owner of one of Burgundy’s most prestigious wines, Domaine Ponsot, estimates that 80 percent of the Cornwell displays his extensive collection of wine auction guides.