CHRIS RATCLIFFE/BLOOMBERG VIA GETTY IMAGES
REDEFINING
BEAUTY
HuffPost. “We can’t just be getting people stirred up; awareness
and conversation isn’t enough. We
actually have to do something to
change what’s happening.”
And so Dove created a fund in
2004 to partner with organizations like the Girl Scouts,Boys &
Girls Clubs of America and Girls
Inc. to organize activities including discussions about online bullying and photography projects
capturing the beauty girls see in
the world around them.
“A product-based affair was
never going to [affect change],”
Janet Kestin, former creative di-
HUFFINGTON
02.09.14
“A product-based affair was
never going to [affect change].
The goal is to alleviate pressure
on the next generation.”
rector of Ogilvy & Mather Toronto
who worked on Evolution, told
HuffPost. “The goal is to alleviate
pressure on the next generation.”
The team at Dove Canada created a series of short films to raise
awareness about the fund and the
larger campaign. Former creative
leaders at Ogilvy & Mather Nancy
Vonk and Kestin worked with directors Tim Piper and Yael Staav
to create Daughters, a series of
interviews with mothers and their