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Talking about technology as
though “it” were a “he” or “she”
with feelings is a precursor to seeing machines as having their own
agency and motivations. That’s in
turn the first step toward people
falling in love with their gadgets
and believing the software can
love them back, experts say.
“We have this device that has
become a companion, and when
we talk to people, they describe
it in that way,” said Steve Brown,
a futurist at Intel who focuses
on evolving trends in technology.
“As these devices become more
personal and they get to know
us, that bond and relationship
we feel with our devices will only
TECH
start to strengthen.”
Nonsense, many 6