Huffington Magazine Issue 80 | Page 61

ALEXIS KLEINMAN Exit around the holidays.) An 18-yearold high-school student in New York, who declined to be named to protect her privacy and her friends’, said that nine out of ten female friends quietly edit their Facebook profile photos before they’re uploaded, sometimes making an arm look skinnier or blurring a double chin, other times just tweaking the lighting to make it more flattering. “I’ve had phone calls where girls will ask me to go on iChat and send me four different versions of the same picture — with different lighting, with different skin,” she said. Among her peers, iPhoto’s suite of tools is still the most popular, she said. Much as in real life, the only thing worse than looking zitty, wrinkled and tired is looking like you’ve sought help. If you get caught editing a photo, “it’s very embarrassing,” the 18-year-old said. “People are hyperaware of not wanting to seem fake in their pictures. As much as they edit them, it has to come off as natural.” Though Perfect365 offers a range of dramatic makeup styles, with names like “Enchant,” or “Ocean,” the app’s most natural-looking filter, which gently evens skin tones, is the most popular. (According to ArcSoft, 80 percent of people either use the “Natural” filter or custom settings.) The co-creator of Face- TECH HUFFINGTON 12.22.13 Perfect365 in action on HuffPost Tech Associate Editor Alexis Kleinman, before (left) and after (bottom). With this app, users must first align their face with “KeyPoints,” then choose the effects they wish to apply, from adding false eyelashes and sweeping on blush to evening-out skintones and whitening teeth.