Huffington Magazine Issue 80 | Page 45

DESPERATELY SEEKING SERENITY according to CEO Richard Karpel. “[When] the Yoga Alliance created standards for teacher training programs back in 1999, one of the primary focuses was on respecting diversity … nobody wanted an organization to tell people how to practice or teach yoga,” Karpel told The Huffington Post. “By [2011], the balance had shifted … where the concern was more about rigor.” Currently, all YA-certified, 200hour teacher training programs include 20 hours of philosophy, intended to give teachers a deeper understanding of the practice’s origins. “Every studio, every teacher, and every teacher-training program counts,” Karpel says, adding that YA recently implemented a new social credentialing system to gain more feedback on various teacher-training programs. “Yoga’s very popularity creates the possibility of corruption and distortion, and lowest common denominator teachings,” says Goldberg. “The very fact that if you ask the average person what yoga is, they immediately think of a beautiful woman doing stretches and bends, that tells you how commercialized it has become, and how limited. What yoga has HUFFINGTON 12.22.13 meant for thousands of years is not just that.” Complaints about the commercialization of yoga go as far back as the Beatles’ 1968 trip to India, but as the multibillion-dollar industry “The very fact that if you ask the average person what yoga is, they immediately think of a beautiful woman doing stretches and bends, that tells you how commercialized it has become.” has grown, so have efforts to keep the practice rooted in tradition. In 2010, the American Hindu Foundation launched the “Take Back Yoga” movement to raise awareness about the practice’s Hindu roots. “Our issue is that yoga has thrived, but Hinduism has lost control of the brand,” AHF cofounder Dr. Aseem Shukla told The New York Times. The movement didn’t gain much traction, but it did spark a conversation about yoga’s modernization and adaptation. Religion aside, some have argued that yoga has become an elitist practice that’s inaccessible to the majority of Americans. As one Bustle writer put it, “inner peace comes with a high price tag.”