Huffington Magazine Issue 80 | Page 4

LETTER FROM THE EDITOR Yoga, Inc. N THIS WEEK’S issue, Carolyn Gregoire follows yoga’s progression in America from an obscure spiritual practice to a $27 billion industry. Yoga, as Carolyn writes, was traditionally a way of “stilling the thoughts of the mind in order to experience one’s true self, and ultimately, to achieve liberation (moksha) from the cycle of birth and death (samsara), or enlightenment.” While the initial, New Age devotees embraced this spirit, yoga became a predominantly physical practice once it entered the cultural mainstream, riding the fitness wave of the 1970s. “The very fact that if you ask ART STREIBER I the average person what yoga is, they immediately think of a beautiful woman doing stretches and bends, that tells you how commercialized it has become, and how limited,” says Philip Goldberg, a spiritual teacher and author of American Veda. Carolyn points out the irony that a practice meant to offer freedom from the ego has become a “vanity-driven pursuit.” However, she writes, yoga in America is beginning to return to its more mindful origins. Current fitness trends are more and more rooted in mental and spiritual well-being, as many HUFFINGTON 12.22.13