Huffington Magazine Issue 78 | Page 51

SHOPPING WHILE BLACK neys, according to the handbook. Security expert J.R. Roberts, who is a consultant for law enforcement, businesses and attorneys on the topic, told HuffPost that racial profiling ends up aiding criminals more than it deters them. By focusing security efforts on minority customers, Roberts said, retailers concentrate on watching the wrong people at the wrong time. They should be keeping track of customers’ behavior — not the pigment of their skin. “Not only are African-Americans being disproportionately targeted, but the retailers are being stupid because millions of dollars are walking out the door between a little old lady’s legs,” he said. Much of the time, it comes down to sheer “laziness” on the part of the retailer, Roberts said. Either the employees don’t have adequate training, or managers ignore signs that a particular employee may be racially profiling customers, he said. Chris McGoey, a security and retail loss prevention expert, said it’s critical to look at the behavior of customers and leave age, gender and race entirely out of the equation. While he stressed the importance of firing plainly bigoted employees, McGoey noted that despite all the policies and training, some HUFFINGTON 12.08.13 bad employees are bound to slip through the cracks. The alleged discrimination could be hurting Barneys in another way: by alienating potential new customers, including entrepreneurs who are younger and more multicultural. Neiman Marcus Group, which owns luxury retailer Bergdorf Goodman along with its namesake chain, was looking to buy Barneys in 2004 and 2007, according to former Neiman Marcus executive Dennis. But executives didn’t believe the company could expand enough to justify the price, Dennis said. “If they really want to grow, they have to become more accessible in order to address a wider market,” Dennis said. “I don’t think the world really needs yet another place to buy expensive, fashionable clothing.” Kim Bhasin is a senior retail reporter and Julee Wilson is the style & beauty editor at The Huffington Post. Former Wall Street Journal reporter Johnnie Roberts explains his brush with racial profiling at Barneys 23 years ago. Tap here to see the full segment on HuffPost Live.